“ The shift to modern trade in emerging markets is a clear trend. We see different stages of retailer requirements during this evolution, creating more complexity in dealing with these differing models.”

Over the past few decades Fast Moving Consumer Goods (FMCG) companies have been forced to react to a multitude of changing market dynamics. The mergers and acquisitions era created strong competitors and rapid growth for many companies, but resulted in complex and costly logistics infrastructures. And, the growth in big box retailing and e-commerce placed increased attention on the consumer shopping experience, creating a shift in the balance of power from the manufacturer to the retailer.

read more......