www.ttisonlinedirectory.com is a complete trade buyers’ guide website that collects over 7,000 listings of Thai manufacturers, traders & buyers in 3 industries: textile, fashion and logistics. It is convenient for users in the listing companies to update details and information about their companies and the service is available 24 hours a day. Users can display their information themselves instantly. This is much more convenient comparing to the directory in print which is allowed to be updated once a year. It will also reach a wider range of target audience which is perfect for those looking for buyers and sellers, suppliers or product & service providers in the relevant businesses.

Dr. Rochana Kosiyanon, Managing Director of TTIS Co., Ltd. revealed: “We have a direction to change from print to digital. As part of our jobs is to provide database and trade buyer’s guides for those in relevant industries, we have created online directory in order to give the utmost benefits to our customers since it’ll help them searching information very easily. We also do our best to make a trade website that meets global standards since most of our users are from overseas. We invested a lot of money and worked hard to assure that we’ll get a good website both in terms of appearance and functions and all content are produced in English. We believe that only quality website can compete in world forum.”

“Joining this event will be our bench mark no matter we win the award or not. The most important thing is experience. As APA is a famous event in the region, it’ll help prepare our team  for the next projects as well as keep them energized so they can develop themselves continuously.  We are excited to attend this project. And if we win any awards it will be great success for us and the country,” added Dr. Rochana.

Asian Publishing Award (APA) is one of prestigious awards in Asian region organized annually to recognize outstanding achievement of publishing media. Publishers from all over Asia will be invited to submit outstanding projects they achieved in various areas such as Content Generation, Content Delivery, Consumer Research, Design and Layout, Advertising Delivery, Magazine Franchise and Business Models. APA incorporates the Asian Magazine Management Awards, the Asian Book Publishing Awards, and the Asian Corporate Communications Awards. APC also features a series of activities including the Asian Publishing Fair, Meeting of Minds and CEO Forum, etc.

The Content Delivery category will be considered from how well the membership or subscription and other audience building activities are carried out. A circulation or multimedia audience acquisition and development program or campaign to expand the readership base and generate additional subscription, membership or audience that resulted in achieving the campaign or program goals. Was the target audience(s) defined? Were prospects generated? What were the basic offers made to attract the audience and subscribers? The audience development or subscription program or campaign can be either for renewals or new acquisition, direct mail, web-based or door to door in print, online and mobile media or a combination of the above.

The Design and Layout category will be considered from the use of principles, skills, techniques and formats and channels of multimedia communication, visual or otherwise. How was typography used and was attention given to differences in media? How effective were the visuals and photography used. What is the resultant overall look and feel of the layout as being appealing to the target reader and in keeping with the editorial/website mission? How well did the design complement the content?

www.ttisonlinedirectory.com was developed by TTIS Co., Ltd., a private company started by a group of Thai professionals who perceived unmet demand for trade contents in Thai industries. At its earlier year, the company took up projects from the government offices and private clients doing industrial researches, trade newsletter, database system, 3 trade magazines including TTIS Textile Digest, TTIS Fashion Biz and Logistics Digest, public seminars, training courses, etc. all involved in the various manufacturing sectors in the Thai industry. The company also produced annual directories for a range of trade associations in Thailand, ranging from the Federation of Thai Industries, the Singapore-Thai Chamber of Commerce, the Thai Weaving Industries Association, the Thai Textile Merchants Association, the Industrial Estate Authority of Thailand, etc.